Client
T-hive
What I did
Motion design
Storytelling
Deliverables
'Wrapped' video
The scope
T-hive, a part of Toyota group, helps clients with logistics in warehouses, transportation and much more.
This year, they want to start doing Wrapped. A popular concept started by Spotify where the user gets to look back at their year and get insights.
Style
I wanted to move away from the formal design the audience are used to.
I used bento grid as a common thread due to its playful structure.
Process
Since T-hive wanted the Wrap sharable,
every scene had to look as good paused as in motion.
Therefore, about 60% of the time went into storyboarding.
